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©2010 Marvin Windows and Doors. All rights reserved. ®Registered trademark of Marvin Windows and Doors.BEAUTIFULLY DESIGNED. IMPECCABLY CRAFTED .AND PERHAPS MOST SURPRISINGLY, THE BEST TOTAL VALUE.When your customers choose a Marvin patio door, they're buying a perfectly proportioned and flawlessly crafted product. Thoughtful design features like our optional exclusive Low Profile Sill create a streamlined look and smooth transition to the outdoors. Unrivaled performance and effortless operation combined with design flexibility and easy installation make Marvin Patio Doors the best total value for you and your clients. Marvin Low Profile Sill:· ADA compliant; overall height just under ????" above the base floor· Designed for above grade or deck applications; accommodations for the ????????" drop down sill nosing must be made for on-grade installation· Made from Ultrex®, a highly durable, thermally-efficient pultruded fiberglass· Certified to DP40 on most sliding door configurationsMarvin Design Gallery by Shaw/Stewart 645 Johnson St. NEMinneapolis612-331-3128Arrow Building Centers14 Locations Minnesota and Wisconsin651-439-3138ABC-CLC.com Automated Building ComponentsMillwork DivisionChanhassen952-937-9060ABCMillwork.comCH Carpenter Lumber, Co. 21575 Highview Ave.Lakeville952-469-3320 Country Lumber, Inc.12575 Oakview Ave. Becker763-262-4444CountryLumber.usCustom Millwork2298 N 2nd St. North Saint Paul651-770-2356CustomMillworkInc.com Dakota County Lumber 28 8th St. Farmington651-460-6646DakotaCountyLumber.comFullertonThe Builder's Choice Ellsworth - 715-273-5032Glencoe - 320-864-5103Osceola -715-294-2000Watertown -952-955-2237FullertonThe Remodeler's Choice Minneapolis (Uptown)612-767-7000Hamel Lumber & Supply Co.18710 Hwy. 55Plymouth763-478-6601HamelBuildingCenter.comHarmony Homes, Inc.1120 Winter St. NEMinneapolis763-413-1100HarmonyHomesInc.netMN Lic. # BC - 20501883Hiawatha Lumber Co. 3233 E 40th St. Minneapolis612-729-2358LampertsApple Valley - Lake ElmoNorth Branch - NorthfieldRockford - St. Croix Falls651-695-3600LampertYards.comScherer Bros. Lumber Co. Hopkins ShowroomArden HillsShakopee952-938-2741SchererBros.comSpring Lake Park Lumber 8329 Central Ave. NEMinneapolis763-784-3062SLPLumber.com

6LETTER FROM THE EDITOR8PRESIDENT'S NOTE10EXECUTIVE DIRECTOR'S NOTE12CALENDAR OF EVENTS14Feature Story:CREATIVE MARKETING SOUP16Feature Story:PROMOTIONAL MARKETING18Feature Story:WHAT IS YOUR NET(WORK)WORTH?20Feature Story:THE HOUSING INDUSTRYNEEDS A GOOD DOSE OF...22IT'S THE LAWNew Law Requires ContractRevisions22WIIFMMarketing after the Parade of HomesSM? How? Why?24PUBLIC POLICYRound-Up25BATC UNIVERSITY26PUBLIC POLICYNew Variance Hurdle Imperils Home Construction30IN THE FIELDWhere Does Water in BasementsCome From?30BUILDING SCIENCE QUIZ32Feature Story:IT IS EXCITING TO BEWORKING ON A NEW MARKETING PLAN34YOUNG PROFESSIONALS36ROMA AWARD WINNERS38BUILDERS ASSOCIATION OFMINNESOTAThird Quarter BAM BoardMeeting Update48BUILDERS OUTREACH FOUNDATION50WELCOME NEW MEMBERS54MEMBER NEWS62SPIKE REPORTcontents>>SceneItPages: 29, 34, 35, 38, 39, 46,47, 60, 61>>SnipItPage: 94BUILDERS' DIGEST| OCTOBER-NOVEMBER-DECEMBER 2010WWW.BATC.ORGThank you to the following advertisersfor helping make thispublication possible. Advertising DirectoryBayer Built WoodWorks, Inc.. . . . . . . . . . . 59BellacorPro.com. . . . . . . . . . . . . . . . . . . . . . . 19Brock White Company. . . . . . . . . . . . . . . . . 43Brush Masters. . . . . . . . . . . . . . . . . . . . . . . . . 37Builders Group. . . . . . . . . . . . . . . . . . . . . . . . 63Central Marble Products, Inc.. . . . . . . . . . . 29Corporate 4 Insurance Agency. . . . . . . . . 33Erosion Works. . . . . . . . . . . . . . . . . . . . . . . . . 23Hedberg Landscape & Masonry Supplies. 7IKO. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41Installed Building Solutions. . . . . . . . . . . . 17Insurance Brokers of MN - AAA. . . . . . . . . 44Kate-Lo Tile & Stone. . . . . . . . . . . . . . . . . . . 33Lyman Lumber. . . . . . . . . . . . . . . . . . . . . . . . 31Marvin Windows & Doors. . . . . 3, 11, 27, 45 Meridian Construction Capital Group. . . 51Metro Millwork. . . . . . . . . . . . . . . . . . . . . . . . . 5Midwest Home Magazine. . . . . . . . . . . . . . 21MN GreenStar. . . . . . . . . . . . . . . . . . . . . . . . . 40RJR/Insurance Agency, Inc.. . . . . . . . . . . . . 43Schwieters Companies, Inc.. . . . . . . . . . . . 51Southview Design. . . . . . . . . . . . . . . . . . . . . 17Stein Insurance Agency. . . . . . . . . . . . . . . . 19SuperFleet. . . . . . . . . . . . . . . . . . . . . . . . . . . . 28Thermo-Tech Windows, Inc.. . . . . . . . . . . . 19Trimpac, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . 23Village Floor & Wall, Inc. . . . . . . . . . . . . . . . 63Verizon Wireless. . . . . . . . . . . . . . . . . . . . . . . 42WoodMax, LLC. . . . . . . . . . . . . . . . . . . . . . . . 43Xcel Energy. . . . . . . . . . . . . . . . . . . . . . . . . . . 37Home Building Industry News & More from the Builders Association of the Twin Cities PLUMB, LEVEL &Join the conversation on our new blog.www.batc.orglevel