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6LETTER FROM THE EDITOR8PRESIDENT'S NOTE10EXECUTIVE DIRECTOR'S NOTE12CALENDAR OF EVENTS14Feature Story:CREATIVE MARKETING SOUP16Feature Story:PROMOTIONAL MARKETING18Feature Story:WHAT IS YOUR NET(WORK)WORTH?20Feature Story:THE HOUSING INDUSTRYNEEDS A GOOD DOSE OF...22IT'S THE LAWNew Law Requires ContractRevisions22WIIFMMarketing after the Parade of HomesSM? How? Why?24PUBLIC POLICYRound-Up25BATC UNIVERSITY26PUBLIC POLICYNew Variance Hurdle Imperils Home Construction30IN THE FIELDWhere Does Water in BasementsCome From?30BUILDING SCIENCE QUIZ32Feature Story:IT IS EXCITING TO BEWORKING ON A NEW MARKETING PLAN34YOUNG PROFESSIONALS36ROMA AWARD WINNERS38BUILDERS ASSOCIATION OFMINNESOTAThird Quarter BAM BoardMeeting Update48BUILDERS OUTREACH FOUNDATION50WELCOME NEW MEMBERS54MEMBER NEWS62SPIKE REPORTcontents>>SceneItPages: 29, 34, 35, 38, 39, 46,47, 60, 61>>SnipItPage: 94BUILDERS' DIGEST| OCTOBER-NOVEMBER-DECEMBER 2010WWW.BATC.ORGThank you to the following advertisersfor helping make thispublication possible. Advertising DirectoryBayer Built WoodWorks, Inc.. . . . . . . . . . . 59BellacorPro.com. . . . . . . . . . . . . . . . . . . . . . . 19Brock White Company. . . . . . . . . . . . . . . . . 43Brush Masters. . . . . . . . . . . . . . . . . . . . . . . . . 37Builders Group. . . . . . . . . . . . . . . . . . . . . . . . 63Central Marble Products, Inc.. . . . . . . . . . . 29Corporate 4 Insurance Agency. . . . . . . . . 33Erosion Works. . . . . . . . . . . . . . . . . . . . . . . . . 23Hedberg Landscape & Masonry Supplies. 7IKO. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41Installed Building Solutions. . . . . . . . . . . . 17Insurance Brokers of MN - AAA. . . . . . . . . 44Kate-Lo Tile & Stone. . . . . . . . . . . . . . . . . . . 33Lyman Lumber. . . . . . . . . . . . . . . . . . . . . . . . 31Marvin Windows & Doors. . . . . 3, 11, 27, 45 Meridian Construction Capital Group. . . 51Metro Millwork. . . . . . . . . . . . . . . . . . . . . . . . . 5Midwest Home Magazine. . . . . . . . . . . . . . 21MN GreenStar. . . . . . . . . . . . . . . . . . . . . . . . . 40RJR/Insurance Agency, Inc.. . . . . . . . . . . . . 43Schwieters Companies, Inc.. . . . . . . . . . . . 51Southview Design. . . . . . . . . . . . . . . . . . . . . 17Stein Insurance Agency. . . . . . . . . . . . . . . . 19SuperFleet. . . . . . . . . . . . . . . . . . . . . . . . . . . . 28Thermo-Tech Windows, Inc.. . . . . . . . . . . . 19Trimpac, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . 23Village Floor & Wall, Inc. . . . . . . . . . . . . . . . 63Verizon Wireless. . . . . . . . . . . . . . . . . . . . . . . 42WoodMax, LLC. . . . . . . . . . . . . . . . . . . . . . . . 43Xcel Energy. . . . . . . . . . . . . . . . . . . . . . . . . . . 37Home Building Industry News & More from the Builders Association of the Twin Cities PLUMB, LEVEL &Join the conversation on our new blog.www.batc.orglevel