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With great anticipation, the AVEVA World Summit events debuted in October 2010 with conferences in Amsterdam, Las Vegas and Beijing. This was the first year for the new Summit format and my first chance to participate, having only joined AVEVA at the beginning of the year. Attending all three events presented an excellent opportunity to meet many of our customers and listen to their experiences and feedback and, with more than 800 delegates participating in the three events, there was no shortage of input.Focus on business strategyAVEVA has been conducting technical user-group meetings for decades and, while these remain an essential activity for the thousands of engineers and designers using our software worldwide, we appreciate that a technical conference may not be appropriate for everyone. The new AVEVA World Summits were launched with this consideration in mind. Designed specifically for midlevel and senior management, the Summit conferences were focused on strategic business topics, rather than the detailed product discussions conducted at the user conferences. With a mix of external keynote speakers, AVEVA executives and customer presentations, the programme shared information about the market, discussed business strategies, and explored the lessons learned by customers as they deployed AVEVA and associated software solutions.Senior AVEVA executives attending all three events included our CEO, Richard Longdon, Group Operations Director, Derek Middlemas, and AVEVA World Summits go global with more than 800 delegatesEUROPESteve TongishVice President - Marketing, AVEVA12AVEVA World Magazine 2011|Issue 1

Group Product Development Director, Dave Wheeldon. Each event was hosted by AVEVA's regional Presidents: Hans van der Drift for EMEA, William Muldoon and Santiago Pena for the Americas, and Peter Finch in Asia. They kicked off the global theme of Engage - Inspire - Deliver, and spoke about AVEVA's strategic business direction. Topics included the acquisitions of Logimatic MARS and ADB in 2010, and how the new technology and business expertise are being integrated into our global Enterprise Solution initiatives.Cross-industry networkingFor the first time, the Summits also brought together AVEVA's customers from the plant and marine industries to facilitate cross-industry conversations, and I was very impressed with the level of networking among the delegates. While each Summit had its own very distinct setting and personality, all three events received high marks in our post-event delegate surveys. (Please refer to the sidebar at the end of this article for a summary of the survey results.)Engaging AmsterdamLocated at the elegant Okura hotel beside one of Amsterdam's famous canals, the first of the three Summits attracted delegates from across Europe and the Middle East. With representatives from some of the world's best-known engineering companies, the Amsterdam summit quickly established a very engaging atmosphere with a fantastic level of interaction between all those who attended. Historically, AVEVA has conducted separate events and activities for the plant and marine industries, but combining the two for the Summits was well received. In Amsterdam, it quickly became clear that, while the engineering disciplines can differ considerably between the plant and marine industries, the business priorities and objectives are often the same. This common ground created a unique opportunity for management to network with colleagues within and outside their industry in order to learn from the business experience of others.AMERICASENGAGE - INSPIRE - DELIVERAVEVA World Magazine 2011|Issue 113