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Group Product Development Director, Dave Wheeldon. Each event was hosted by AVEVA's regional Presidents: Hans van der Drift for EMEA, William Muldoon and Santiago Pena for the Americas, and Peter Finch in Asia. They kicked off the global theme of Engage - Inspire - Deliver, and spoke about AVEVA's strategic business direction. Topics included the acquisitions of Logimatic MARS and ADB in 2010, and how the new technology and business expertise are being integrated into our global Enterprise Solution initiatives.Cross-industry networkingFor the first time, the Summits also brought together AVEVA's customers from the plant and marine industries to facilitate cross-industry conversations, and I was very impressed with the level of networking among the delegates. While each Summit had its own very distinct setting and personality, all three events received high marks in our post-event delegate surveys. (Please refer to the sidebar at the end of this article for a summary of the survey results.)Engaging AmsterdamLocated at the elegant Okura hotel beside one of Amsterdam's famous canals, the first of the three Summits attracted delegates from across Europe and the Middle East. With representatives from some of the world's best-known engineering companies, the Amsterdam summit quickly established a very engaging atmosphere with a fantastic level of interaction between all those who attended. Historically, AVEVA has conducted separate events and activities for the plant and marine industries, but combining the two for the Summits was well received. In Amsterdam, it quickly became clear that, while the engineering disciplines can differ considerably between the plant and marine industries, the business priorities and objectives are often the same. This common ground created a unique opportunity for management to network with colleagues within and outside their industry in order to learn from the business experience of others.AMERICASENGAGE - INSPIRE - DELIVERAVEVA World Magazine 2011|Issue 113

With very strong plant and marine presentation tracks, there was a real buzz at the Amsterdam Summit. My personal highlights included presentations from BAE Systems (UK) on their 3D shipbuilding simulations, the Uhde GmbH (Germany) deployment of a Structured Data Explorer using AVEVA NET, and the SIDCCO deployment of AVEVA Plant technology used to help rebuild the oil industry infrastructure in Iraq. There were also excellent presentations from EDF (France), Delta Marine (Turkey), Statoil (Norway), Technip Offshore Finland, and Abu Dhabi Ship Building from the UAE, to name just a few. Las Vegas inspirationThe AVEVA World Summit for the Americas was held in the heart of the Las Vegas Strip at the Planet Hollywood Hotel. This Summit began with a strongly motivating keynote address from Dr Joseph MacInnis, a renowned physician and scientist, and an expert on the effects of space and deep-sea exploration on the human body. Dr MacInnis shared his fascinating experience as a member of the research and filming team which explored the wreck of the Titanic, and explained his perspective on courage, communication and teamwork. His keynote speech set an inspiring tone that was carried forward throughout the Summit.The Las Vegas venue attracted an excellent mix of North American and Latin American delegates from across a wide range of industries. The Summit agenda was organised with separate tracks for the plant and marine industries, in addition to a focused track on information management, sponsored by the ARC Advisory Group. ARC is a leading research and advisory firm for the oil & gas markets, and they provided the delegates with insights into industry trends, lifecycle management and asset performance.I particularly enjoyed the AVEVA NET-related presentations from Mustang Engineering (US) and Promon Engenharia (Brazil), the integrated engineering presentation from AMEC (US), and the AVEVA MARS deployment overview from Northrop Grumman (US). The quality of presentations given by all the speakers in Las Vegas contributed to the positive and inspiring atmosphere of the entire event.Delivering in Beijing The final AVEVA World Summit took place at the Beijing Grand Hyatt, just a short walk away from the Forbidden City and Tiananmen Square. This was the largest of the three events, attracting more than 350 delegates from across Asia, and as far away as Australia. Such a diverse audience required that we provide simultaneous translation for English, Chinese, Korean and Japanese to ensure that the delegates could participate fully in all the presentation sessions.The Beijing Summit had a distinctly different tone from the earlier two events. The delegates in China were focused on identifying tangible business benefits. The delegate presentations provided some excellent examples of how and why specific business and technology decisions were made, and the benefits that these decisions brought to their organisations. ASIA PACIFIC14AVEVA World Magazine 2011|Issue 1