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With very strong plant and marine presentation tracks, there was a real buzz at the Amsterdam Summit. My personal highlights included presentations from BAE Systems (UK) on their 3D shipbuilding simulations, the Uhde GmbH (Germany) deployment of a Structured Data Explorer using AVEVA NET, and the SIDCCO deployment of AVEVA Plant technology used to help rebuild the oil industry infrastructure in Iraq. There were also excellent presentations from EDF (France), Delta Marine (Turkey), Statoil (Norway), Technip Offshore Finland, and Abu Dhabi Ship Building from the UAE, to name just a few. Las Vegas inspirationThe AVEVA World Summit for the Americas was held in the heart of the Las Vegas Strip at the Planet Hollywood Hotel. This Summit began with a strongly motivating keynote address from Dr Joseph MacInnis, a renowned physician and scientist, and an expert on the effects of space and deep-sea exploration on the human body. Dr MacInnis shared his fascinating experience as a member of the research and filming team which explored the wreck of the Titanic, and explained his perspective on courage, communication and teamwork. His keynote speech set an inspiring tone that was carried forward throughout the Summit.The Las Vegas venue attracted an excellent mix of North American and Latin American delegates from across a wide range of industries. The Summit agenda was organised with separate tracks for the plant and marine industries, in addition to a focused track on information management, sponsored by the ARC Advisory Group. ARC is a leading research and advisory firm for the oil & gas markets, and they provided the delegates with insights into industry trends, lifecycle management and asset performance.I particularly enjoyed the AVEVA NET-related presentations from Mustang Engineering (US) and Promon Engenharia (Brazil), the integrated engineering presentation from AMEC (US), and the AVEVA MARS deployment overview from Northrop Grumman (US). The quality of presentations given by all the speakers in Las Vegas contributed to the positive and inspiring atmosphere of the entire event.Delivering in Beijing The final AVEVA World Summit took place at the Beijing Grand Hyatt, just a short walk away from the Forbidden City and Tiananmen Square. This was the largest of the three events, attracting more than 350 delegates from across Asia, and as far away as Australia. Such a diverse audience required that we provide simultaneous translation for English, Chinese, Korean and Japanese to ensure that the delegates could participate fully in all the presentation sessions.The Beijing Summit had a distinctly different tone from the earlier two events. The delegates in China were focused on identifying tangible business benefits. The delegate presentations provided some excellent examples of how and why specific business and technology decisions were made, and the benefits that these decisions brought to their organisations. ASIA PACIFIC14AVEVA World Magazine 2011|Issue 1

The networking sessions also reflected this focus on delivery, with conversations on the impact of technology on management processes and the overall business. The range of presentations was impressive in the joint session, as well as the plant and marine industry tracks. While the specific industries and the application of technology varied greatly, I was surprised by the number of common business themes that continued to appear throughout the event. In Beijing, we had an excellent AVEVA NET presentation from Aker Solutions (see page 8), and Worley Parsons explained the details of a PDMS and P&ID integration project (both companies are from Australia). We also had Marine presentations from Mitsui Engineering & Shipbuilding (Japan) and STX ForceTec (Korea), as well as plant case studies from Sidvin Core-Tech (India) and China Nuclear Power Design Company (ShenZhen).SummaryThe Summits represent the first phase in the creation of a larger AVEVA World Community which is designed specifically to meet the networking, educational and information needs of our customers. We learned a great deal from the Summit events in 2010 and we will be incorporating many of the suggestions from our delegates to improve the Summit experience in the future. Dates and venues for this year's AVEVA World Summits will be announced in early 2011. We invite all AVEVA customers to visit our website and join their industry colleagues in the AVEVA World Community. It provides a great opportunity to stay in touch with developments at AVEVA and take advantage of a growing set of community resources. See you at the 2011 Summits!For more information, please visit the AVEVA World website at'The Summits represent the first phase in the creation of a larger AVEVA World Community which is designed specifically to meet the networking, educational and information needs of our customers...'AVEVA World Summit Delegate Survey Results Delegates to all Summit events were invited to complete a survey asking 20 questions about the quality of the event. The results of this survey have been reviewed by AVEVA's executive management team and will be used to shape the format and content of future Summits. Below is a sample of the survey results from a few of the key questions.StronglydisagreeSlightlydisagreeNoopinionSlightlyagreeStronglyagreeI was very satisfied with the overall quality and content of the Summit presentations.This year, the Summit included both Marine and Plant tracks. Combining these two tracks in one event worked well and I would recommend that it be repeated in the future.I would recommend attending the Summit to colleagues inside and outside my company.AVEVA World Magazine 2011|Issue 115