160dWhy Simon Jersey got such a goodreception at Holiday Inn Express.Contract Awarded - 2008Wearers - 4500Location - GlobalTHE REQUIREMENTWhen Holiday Inn Express requested a full European rebrand, we were happy to oblige. With hotels stretching across three continents - Europe, Africa and the Middle East - they required a versatile uniform range that would sit alongside the Group's global brand identity, and create a sense of cohesion between the various hotel departments. It was important to include regional and cultural variations, without losing the core identity.THE SOLUTIONThe hotel group already has a smart image, so the Simon Jersey design team created a broad range of business dress-inspired uniform options that subtly incorporated the brand colours. This core range was then extended to include all of the other roles, such as housekeeping, which resulted in a full range of complementary uniforms across all 215 hotels.www.simonjersey.com/casestudycase study50-500 wearers call 0844 576 5562 500+ wearers call 0844 576 5561
161THE RESPONSE "Simon Jersey absolutely transformed our new uniforms. Our staff love wearing them and we have received many compliments from the customers about the new look. We were particularly impressed by the way the Simon Jersey design team brought the brand colours to life, considerably improving our staff's visibility. It made our team look even more professional and welcoming than before, which is something we could not have achieved without the help of Simon Jersey."Ray Theobald, Contracts Manager, InterContinental Hotels Group.Scan the QR code above for more information.