INTRODUCTION CONTENTS Specimen Carp anglers are amongst the most discerning and demanding of all customers when it comes to selecting the right gear. They want the best that modern technology can provide - outstanding quality but at an affordable price, we all want our hard earned cash to go further. Great products, at a great price, all representing great value for money. That's what you get from Chub. We are now firmly established as one of Europe's top Carp brands and have been a Specialist Innovator of Specimen Carp tackle for almost 20 years. Once again our team of new product development specialists and our highly respected and acclaimed members of the Chub Carp Academy, have come up with a wealth of new product innovations for the 2010/ 11 season. For example you only need to take a look at the new Vizor, S- Plus and S- Plus Max bivvys and shelters, some of the new Carp Care products and the Compact Outkast 4 piece rods to see just how much flair and creativity has gone into this superb new gear. And there's more - like the new Classic and X- tra Comfy Bedchairs, extensions to the best selling Snooper rod range including new Spod and Marker rods, along with the new Precision Stainless, which includes bank sticks, buzz bars and accessories. But that's not all. Many anglers would agree that Chub probably offers the industry's best after- sales service - providing you with not just help and advice, but also taking care of any customer service issues you might have, should you ever need it. At Chub, you the customer, has always been our main priority, whether you're in store buying our products, fishing from the bank or at the end of a phone. We like to feel we always have your best interests at heart. That's Chub - Specialist Innovation. Tight Lines. Richard Sanderson. Managing Director.