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page 36 Conference+Meetings WorldApril 2011SHOW REPORTexhibition to be held after South Africa'shosting of the 2010 FIFA World Cup. "We have always maintained that it isimperative that we leverage the successand learning of the World Cup, especiallyin the tourism industry in South Africa. Itis clear business tourism has beenbolstered by a new sense of energy anddirection and I believe this will make asignificant contribution to consolidatingour continent's position in the globalarena and demonstrating our capabilitiesin terms of hosting international events,"the Minister said.He highlighted the important andgrowing role that business tourism willplay in helping the Government's jobcreation objectives. "Tourism contributedan estimated 7.7 per cent to SouthAfrica's Gross Domestic Product (GDP)in 2010. Business tourism will no doubtplay a role in getting more visitors toSouth Africa. The meetings andconferences we have secured in SouthAfrica over the next five years will bringmore than 300,000 delegates to ourcountry. The potential economic impactof these confirmed meetings andconferences is more than R1.6 bn(US$232m)," he said.In 2009, South Africa welcomedapproximately 500,000 business tourismarrivals, representing about 4.7 per centof total arrivals figure. This equated to atotal economic value of about R4bn, withbusiness tourists spending an average ofR5,300 during their stay in South Africa.The average length of stay of businesstourists also increased from 4.6 nights in2008 to 4.8 nights in 2009.In a recent report by the InternationalCongress and Convention Association(ICCA), South Africa was ranked 34thglobally and first in Africa for 2009 interms of the number of meetings hosted.The report showed that in 2009 almost8,300 meetings were held globally, ofwhich almost 55 per cent were held inEurope. Africa hosted 3.8 per cent of thetotal meetings or 314 meetings. Ofthese, 90 were held in South Africa,followed by Egypt with 32 meetings.Cape Town was the leading city inAfrica with a total of 49 meetings held in2009, with Johannesburg ranked fifthand Durban 10th compared to otherAfrican cities. Cape Town was ranked35th globally in the city rankings, withJohannesburg and Durban ranked at 128and 231 respectively in terms of numberofmeetings per city.Minister van Schalkwyk said the figuresshowd that South Africa and its leadingbusiness tourism cities compared very wellin terms of the rest of the continent. "Webelieve Meetings Africa will again be animportant opportunity for the entireAfrican meetings and business communityto interact and explore opportunities," hesaid. "In terms of our country's globalranking, South Africa has done well interms of maintaining its competitiveposition. I do, however, believe that thereis still room for significant growth in termsof the number of meetings we attract, thespend per visitor and the length of stay."The Minister also noted that the boostSouth Africa would receive frombecoming the fifth country in the powerfulBrazil, Russia, India and China (BRIC)partnership should be recognised. Thesecountries account for 40 per cent of theworld's population and annual globalGDP and are set to become the globalgrowth locomotive. "Collectively, these countries areexpected to outperform majorindustrialised economies over the next twoyears," said Minister van Schalwkyk."South Africa stands to gain tremendouslyfrom our inclusion into the BRICpartnership. Amongst others, we expectthat increased levels of trade andinvestment activity between South Africaand the other partner countries will alsolead to increased business travel andbusiness meetings. In addition, SouthAfrica will be able to share and learn fromthese countries in terms of businesstourism success stories and identifyopportunities for stronger collaboration inbidding for and staging major businessevents," he added.Nomasonto NdlovuTourism Minister Marthinus van SchalkwykMeetings Africa 2011 on stage for its eighth and biggest edition so far

The right place, anytime.With our doors open 24/7, 365 days a year the CTICC is a place where opportunity never knocks. Instead, it roams freely. As a result the CTICC has become one of the Southern Hemisphere's leading hosts. With our versatile venues, innovative services, picturesque setting and environmentally sustainable packages, we offer event co-ordinators and their delegates a successful and rewarding event every time.Cape Town International Convention | Up to 10 000 m2 of sub-divisible, column-free exhibition space | 2 large auditoria | A magnifi cent ballroom (2 000 m2)with majestic city views | 33 meeting and function rooms | A roof-top terrace | 2 exquisite restaurants | 1 400 secure parking bays