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Where to find a deeper understandingof the importance of what you do.IMEX +44 (0)1273 227311 | info@imexexhibitions.comIMEX isn't just an exhibition about buying and selling.(Though the global meetings and events industry tells us we're very good at that.)As thought leaders for the sector, each year IMEX opens up new dimensions of information, intelligence and ideas to drive the industry and your career forward.IMEX 2011, live in Frankfurt 24-26 May, will feature our most far-reaching New Vision education programmeyet - seminars, forums and workshops from top expertson a huge range of subjects including future leaders,social media, environmental, technology and economicissues.IMEX will hone your business skills, giving you insight and opportunities to benefit from the global industrymomentum.At IMEX 2011 you'll meet more top people thananywhere else. The industry's favourite show in theworldwide calendar will be buzzing with new contactsand great deals, as well as great thinking.Make sure you come to IMEX in Frankfurt in May. It's for your enlightenment.Frankfurt / 24-26 MayThe meeting of minds. imex-frankfurt.compre-register now imex-frankfurt.com

April 2011Conference+Meetings World www.c-mw.net21Singapore's is the MICE industry that roared in 2010, with organisers and venues registering 20 per centmore events than in 2009. Paul Colstonreports.Singapore integratingits event appealSingapore's economy expanded 14.5per cent in 2010, and the trend is fora further upswing throughout 2011.The island state welcomed 108 new winsand inaugural major business events in2010, compared to 80 the previous year.Industry experts canvassed by the localStraits Timesnewspaper expect the MICEpie to grow a further 10 per cent this year.Visitor arrivals were up a fifth, at 11.6mlast year, and Singapore Tourism Board(STB) aims to raise tourism receipts toS$30bn (US$23.5bn) by 2015, with aS$2bn Tourism Development Fund actingas one catalyst.The Singapore Exhibition and ConventionBureau (SECB) aims to be a business eventchampion and build on the state'sreputation as a business and intellectualhub. SECB is focussing on attracting andanchoring business events in key industriessuch as biomedical sciences, ICT and digitalmedia, environment and water technologies,banking and finance, transportation andlogistics, and tourism.One scheme run by SECB since 2006 isthe Business Events (BE) initiative designedto help local MICE industry bid for events.Sixty international organisations alreadyhave their Asia-Pacific bases in Singapore.They include Meeting ProfessionalsInternational (MPI), the International AirTransport Association (IATA), the WorldWildlife Fund International, and the WorldIntellectual Property Office (WIPO). Andthere are 7,000 multinationals altogetherin Singapore.The SECB is pursuing a Strategic ClustersApproach, a strategy designed to createan eco-system of business events thatcomplement and reinforce one another'spresence on the market.Singapore's Conference AmbassadorProgramme, meanwhile, has a network of1,000 ambassadors. The venue choice for big events is stillanchored by the Suntec convention centreat Marina Bay and Singapore Expo (Singex)near the airport. Other major purpose-builtconference spaces include the RafflesCity Convention Centre and theWaterfront Conference Centre.Suntec's Pieter Idenburg tells CMWhisvenue ended 2010 on a total of 1,536events, an increase of nine per cent over 2009. "We welcomed 6.8m visitors and 51conventions to our venue and thereservation book is looking healthy for2011," he adds.New and returning international eventslisted for 2011 at Suntec include: Asian Shipping and Work Boat 2011(March) Cards Asia 2011/RFID World Asia 2011/Retail Solutions World Asia 2011(April) Broadcast Asia 2011 (June)*ad:tech Singapore 2011 (June) Singapore International Water Week 2011 (July)JEC Composites 2011 (October)ITB Asia (October)World Chinese Entrepreneur Convention 2011 (October)**new eventsOver at Singex, the island's largestpurpose-built conference and exhibitionvenue, a new convention wing, The MaxAtria @ Singapore Expo, is due to come onstream in 2012 featuring 23 meeting roomsand pre-function areas that will add8,000sqm of space.Singex Chief Executive Aloysius Arlandosays Max Atria will provide organisers with"an oasis-like experience, without thedistractions associated with the bright lightsof the city". Arlando believes the new convention wingwill boost Singex's ability to bid for multi-dimensional business events and tradeshowswhich require adjoining areas forcomplementary activities. "Organisers are changing the way theyplan business events," he says. "The'confex' model (i.e. holding one or severalconferences within an exhibition) isbecoming commonplace, while globalconferences are rightsizing into cosier,decentralised zonal events to reach out to a diverse marketplace." The International Furniture FairSingapore/ASEAN Furniture Show has beenanchored at Singex for the past 11 editionsand Chairman of organiser IFFS, AndrewNg, said Max Atria will add "a refreshingdimension" to Singex.Singex Chairman Bob Tan points out thereis rising regional competition for the MICEdollar, although he believes (and ICCAstatistics bear it out). REGIONAL FOCUSËMarina Bay Sands adding some glamour to the efficiency in Singapore