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he advantage to being counted among Westminster's feast of market-leading venues is the ability to sell the sights and sounds of the immediate locality to potential event planners and, by extension, to delegates. For the Royal Wedding, the Queen Elizabeth II Conference Centre (QEIICC) became home to TV crews, thanks in part to its unique position directly overlooking Big Ben, the London Eye and Westminster Abbey.Location is the foremost factor when clients select a venue. For those with eyes on London, Westminster has appeal: "Proximity to the centre of government; a thriving business community; the focal point for important decisions throughout the UK; a shopping experience with no rival city and leading tourist attractions - these qualities make Westminster the best location for any venue," believes Jonathan Byrne FIH, Chief Operating Offi cer for the Royal Aeronautical Society, at No. 4 Hamilton Place, which has recently gleaned coverage in The Londoner diary pages for hosting the launch of Gallo's chilled red wine."Context, creativity and inspiration are more important to events than ever before," says FashioningTbespoke eventswho captured every moment of the event. After their leadership meeting came a three-day academy event for Edelman's rising stars," said Busby, who was pleased the fl exibility of The RIGB's event spaces enabled dramatic execution of Edelman's imaginative concepts for staff engagement. BRAND WESTMINSTERFaye Busby, Events and Conference Manager at The Royal Institution of Great Britain (RIGB), famous for its scientifi c heritage and research.The RIGB secured its first week-long exclusive hire deal this year with global PR firm Edelman, after word-of-mouth recommendations resulting from client events so impressed the New York-based company that it booked out the Grade 1 listed building as host venue to major players from its 53 worldwide offices."Edelman showed their true creative spirit employing the services of Innovation Arts to install futuristic, interactive art walls, each with an artist The London Transport Museum, in Covent Garden, mixes dynamic displays of iconic posters, original artworks and vintage public transport vehicles with exhibitions that look to the future.10 . www.conference-news.co.uk . September 2011

No.4 Hamilton Place.No.4 Hamilton Place - a captivating venue in stylish Mayfair.To plan your next event or for more information call Aggi Bailey +44 (0)20 7670 4314 or email: aggi.bailey@4hp.org.uk www.4hp.org.uk