page 1
page 2
page 3
page 4
page 5
page 6
page 7
page 8
page 9
page 10
page 11
page 12
page 13
page 14
page 15
page 16
page 17
page 18
page 19
page 20

ondon is the world's largest foreign exchange market, responsible for 35% of global turnover. It amasses roughly £22 billion of visitor expenditure per year; £10 billion in the City of Westminster alone. Of that borough's visitor spend a powerful 32% can be attributed to business tourism - it's a market worth £3.2 billion in London with potential well beyond that fi gure, given prominent marketing to key national and international audiences.As a destination ambassador, The Westminster Collection works alongside other trade groups and alliances to effectively communicate the powerful spot business tourism claims under the overall tourism umbrella. Hotels glean huge business from conference and event delegates in need of accommodation and corporate hospitality. Without this regular trade and the ability to weave meetings and event hosting into their offering, sporadic, often seasonal income from families and couples alone wouldn't present a suitable business model.The City of Westminster's stronghold on conference centres and rentable spaces certainly whets the appetite of event organisers from far and wide, but the cluttered line-up can seem overwhelming without a clear-cut strategy for sizing up each venue's credentials. This is why marketing collective The Westminster Collection plays such an important role in cutting through the noise, to give clear voice to a credible, professional network of 54 (and still growing) of the very best conference, meeting, exhibition and banqueting venues in Westminster, whether for an executive seminar, press conference, product launch, wedding, or team-building day.The Westminster Collection aims to capitalise on the premise that the buyer benefi ts enormously from a 'one-stop-shop' approach to venues, accommodation, attractions and their related services. By forming a high-integrity, not-for-profi t marketing collective that pro-actively promotes its members and services, 'brand Westminster' and each one of The Westminster Collection's members within it becomes stronger. "Joint marketing means costs are reduced while increased exposure through The Westminster Collection has improved our brand awareness and raised our profi le, in turn amassing impressive lead generation," says Venue Manager Jenny Hullock, of 76 Portland Place."Strategic marketing, PR opportunities and regular forms of communication via newsletters to an extensive database, are just a www.conference-news.co.uk . September 2011 . 7LAbove: Dramatic lighting sets the mood in The Lawrence Hall at the Royal Horticultural Halls Conference Centre. Right: St Martin-in-the-Fields' historic Crypt"The Westminster Collection plays such an important role in cutting through the noise, to give clear voice to a credible, professional network of 54 (and still growing) of the very best conference, meeting, exhibition and banqueting venues in Westminster">BRAND WESTMINSTER

Sixty One WhitehallSituated on Whitehall within the heart of London, Sixty One Whitehall is the ideal location to hold an event. A Victorian grade II listed building offering the flexibility to hold a wide range of events from intimate dinners to large conferences in beautiful surroundings.For more information about holding your event at Sixty One Whitehall, please contact:Sophie WhitmanVenue ManagerT: +44 (0) 20 7747 2643 E: sophiew@sixtyonewhitehall.co.ukAn ideal venue for events from 20 to 400 guests.?Meetings and seminars?Conferences?Private dining?Receptions?Product launches?ExhibitionsTel: 020 7766 0134, Email cwr@sodexo.comwww.iwm.org.uk/churchill Hold exclusive events at the secretwartime headquarters in the heartofWestminster.CHURCHILLWAR ROOMSCHURCHILLWARROOMS_SEPT2011:CABINETWARROOMS_NOV09 15/8/11 17:05 Page 1