Who are we? FastFacts Pink Weddings is the UK's first and most respected gay owned, dedicated gay weddings company of its kind. Created specifically for same sex couples who are interested in sealing their relationship. Their award winning company and website helps you understand the options available to you, your partner, families and friends. Their worldwide services help make your dream a reality. Whether you're looking for a Civil Partnership, Marriage, commitment ceremony, blessing, affirmation or celebration Pink Weddings can help you create a special occasion tailor-made to suit your requirements. A further benefit of Pink Weddings is to provide a service, which falls within your strict financial control and expenses. All too often arranging these special events can suddenly find you overspending quite considerably. In our case we work within your guidelines and negotiate special rates to ensure you get the day you always wanted. The team at Pink Weddings come from a wide and exciting background, from weddings to corporate, fashion and charities. At Pink Weddings we believe it's your way of saying to your partner, in front of the people who matter to you, that you love them. Pink Weddings is a fresh, flexible and fabulously creative team that has over 25 years experience in arranging professional and exciting celebrations for clients.Our Mission Statement We have carefully chosen our partners after ensuring they meet the quality standards you deserve and the ethos of our exclusive Pink ApprovedT program.These are some key reasons why these partners have been selected:. Dedication - to couples, friends and family . Commitment - to equality and service . Passion - for quality and diversity . Unique With their passion for diversity and the commitment to ensure equality, combined with the ability to present their services globally makes our partners unique and special. Even in a market that maybe young, attention to detail is vital, that's why only the very best service will do. With our partners, we continue our drive to eradicate discrimination of any form across the globe. Our Pink ApprovedT concept ensures quality, reliability and the assurance that for every supplier, vendor, airline or hotel you make contact with, you will experience a team that is there to provide you great service regardless of your sexual orientation.
Marketing FastFactsObjective PinkApproved's objective is to be the demonstrable elite recommendation service for LGBT families, groups and businesses looking for quality inclusive venues, hotels and vendors when booking a ceremony, celebration or key event.Market Insight There is a growing disquiet within the LGBT community of businesses simply tapping into the so called Pink Income. Trust is fast dropping within our community for self-appointed associations and list-and-forget so called gay-friendly directories. Strategy and message Pink WeddingsT is already a market leader and trusted social enterprise within the gay community. This provides a strong base from which to extend further into geographic regions and wider into more key events within the LGBT community internationally. Directory and link exchange sites suffer from quality, accuracy and relevancy issues for users. The success of the PinkApprovedT Program for partners has stemmed from the strategy that it's "not a list-and-forget directory service". The success of the PinkApprovedT Program for gay individuals, families and group organizers has stemmed from the quality of partners and appropriateness of recommendation. These form the messaging foundation for our brand communication strategy.Central Messageinclusivity without compromiseTChannels and media Over 96.7% of gay and lesbian individuals and families are online. The LGBT community has pioneered and been early adopters of online technologies and e-consumer behavior. Therefore the focus will be online media, social viral and word-of-mouth recommendation with event sponsorship and traditional advertising in reputable and stable LGBT publications.Campaigns and materials Our philosophy is to treat our audiences with respect and in a non-patronizing way. Therefore, our messages and imagery is non-camp and intriguing.Celebrating True Equality - e-newsletter delivered directly to subscriber base.Online banners and buttons - sprinkled across reputable online properties.Print and poster - placed in reputable publications, outside locations and events.Social media - active social media management and campaign associated activity.How do I find out more Visit brand.PinkApproved.com or email marketing@PinkApproved.com or call +1 480.389.1157 (USA) or +44 207 123 6277 (UK).Showingyour truecommitmentjust becamea breezejoin PinkApproved the rstwiki-powered active promotionprogram for the LGBT communityif you really want to show gay couples, their familiesand LGBT event organizershow inclusive your propertyand brand is...visit www.pinkapproved.comand show our community youreally value our businessTMSick of companies and event bookerstapping into the LGBT communityif you're an event organizerlooking for a gay inclusivehotel, venue or desitinationthat truly values ourcommunity and not justthe pink dollar or fast buckask us and we'll tell you likeit is and why you can trustour PinkApproved partnerswho truely demonstrateequality likevisit wiki.pinkapproved.com