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TECHPROFILEJAN-JUN 2012 CATALOGUE

IN 1949, KIHACHIRO ONITSUKA CREATED THE FIRST ASICS SHOE IN HIS LIVING ROOM IN KOBE JAPAN, UNDER THE ONITSUKA TIGER NAME.Since then, ASICS has prided itself on building the finest high performance products for the serious athlete. In 1977, the Onitsuka Co. Ltd. (Tiger as it was better known) became ASICS. The name, an acronym, derives from 'Anima Sana In Corpore Sano' a Latin phrase expressing the ancient ideal of 'A sound mind in a sound body'. This concept is central to our role as a manufacturer of sporting goods and researcher in the field of sports and fitness.We continue to grow stronger as a global brand, and strengthen our leadership position in quality athletic footwear, apparel, accessories, and customer service. We want to thank our retail accounts who have had the vision to grow in partnership with us. To nurture, foster and grow their ASICS business in order to provide ultimate, satisfying and superior product solutions for their and our loyal consumers. We look forward to continuing our strong relationships with both retailers and consumers for a prosperous 2012 and beyond.