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13WALKING (FITNESS)CUSTOMER PROFILE / WHO IS IT FOR?The Gel Odyssey Fitness uses true walking tooling and is built on a slightly oblique last to give a better fit for walking.The outsole and midsole work extremely well compared to normal 'comfort' shoes on the market that are generally inflexible and don't allow for natural motion through gait.KEY FEATURESUpper. PHF (Personal Heel Fit) to customize heel fit to the individual. Midsole. True walking developed midsole/outsole. Solyte midsole with Trusstic and DuoMax delivers lightweight cushioning and stability.. Rearfoot and forefoot GEL for maximum shock attenuation.Outsole. Full AHAR outsole for durability.CUSTOMER PROFILE / WHO IS IT FOR?Relatively new to the walking category, the GEL-Fitwalk Lyte is a walking shoe for the neutral foot type. This means it is ideally suited to those consumers who need little to no medial support. ASICS developers have produced a complete range of walking shoes that address the differences between running and walking - and the GEL-Fitwalk Lyte is no exception. During walking, our heel strike is more centred than during running and also located further back on the foot. To accommodate this, the GEL-Fitwalk Lyte features a centred heel bevel and a rearfoot GEL unit with a posterior focus. A full length SpEVA midsole, SpEVA 45 lasting and Gender Specific cushioning in the forefoot make the Fitwalk Lyte the ideal choice for those searching for a softer ride. A full AHAR outsole with walking specific flex grooves in the forefoot and a longer, lower profile trusstic make this shoe durable and supportive - all at a great pricepoint.KEY FEATURESUpper. Lightweight Synthetic leather upperMidsole. Rearfoot GEL unit positioned for walking. Gender Specific Cushioning in the forefoot helps recognise the subtle differences between men and women.. SpEVA midsole. Walking specific Trusstic compensates for the lack of gained momentum experienced during walkingOutsole. Full AHAR outsole increases resistance to a greater exposure to shear forces associated with walking gait.GEL-FITWALK LYTELATERALLATERALMEDIALMEDIALWIDTH StandardCCSCUSHIONINGGEL (Rear), Removable Sockliner, SpEVA MidsoleICEWALKOTHERReflectivityLIGHTWEIGHTARCH SUSTAINSTABILITY TrussticAHARDURABILITYAHARGEL-ODYSSEY FITNESSCCSCUSHIONINGGEL (Front & Rear), SpEVA Lasting 55, ANTI-GRAVELVENT TOINLGUAETIONComfordry SocklinerICEWALKOTHERReflectivityLIGHTWEIGHTARCH SUSTAINSTABILITY DuoMax, TrussticAHARDURABILITYAHARAMFITFIT PHF

14The new Cardio Zip 2 sees a complete new upper and midsole/outsole design. The upper utilises a zip construction on the medial side in conjunction with a tradition lacing system for an easier entry and exit from the shoe. The upper has a super soft leather, with a bamboo lining and an internal heel protector. CUSTOMER PROFILE / WHO IS IT FOR?Ideal for the person who is looking for a smart, comfortable walking shoe that can be used at work or for leisure.A low profile shoe with a sleeker 'look' and sufficiently roomy upper, the Cardio Zip 2 has seen a revolutionary approach to the health walking category.This new addition has a more streamlined look and will not only cater to diabetic consumers, but also to non-diabetics wanting a very roomy and comfortable walking shoe.To make this shoe more streamlined, thick Velcro straps were replaced by a zip located on the inside of the shoe. Medial placement of the zip has two major advantages. Firstly, to maintain a traditional lacing system which improves the overall image of the shoe, and secondly, placing a zip on the medial side makes the zip much more accessible for someone who is overweight or obese.GEL-CARDIO ZIP 2WALKING (FITNESS)KEY FEATURESUpper. A high quality YKK lock down zipper folds down flat and locks onto its own barrel construction in order to remain fixed.. Full grain leather upper.. Bamboo charcoal lining with minimal stitching for superb inner comfort.. Ortholite removable moulded sockliner is anti-microbial and has moisture wicking properties for a cooler, drier and healthier foot environment.. Full Solyte 55 lasting.Midsole. True walking developed midsole/outsole. A new "air cycle" ventilation system. Solyte midsole with Trusstic and DuoMax (medially and laterally) delivers lightweight cushioning and stability. Rearfoot and forefoot GEL for maximum shock attenuation. Full Length Guidance Line.Outsole. Full AHAR outsole for durability. 3 piece forefoot outsole construction deliver high levels of flexibility required for walkingNEW CCS ANTI-GRAVEL TONGUE ICEWALK ARCH SUSTAIN AHAR AMFIT WIDTH CUSHIONING VENTILATION OTHER LIGHTWEIGHT STABILITY DURABILITY FITPersonal Heel Fit SystemDuoMaxGuidance LineTrusstic SystemAHARGEL RearGEL FrontSolyte Lasting 55Air CycleRemovable SocklinerSolyteZip Closure