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Have you ever thought about why you run? What it is that makes you put on those shoes and get out there, no matter if the rain is pouring, the sun is shining or if it hasn't even risen yet... Maybe it's the promise. To be the best you can be, right now. To set aside the pressures of ordinary life and let your legs lead the way. To challenge pain and tame defeat, knowing that somehow you'll feel better, more alive, with every step. Everybody runs for a reason.ASICS want to reward those people that share inspiring stories. Whether it be a road to recovery, achieving a personal best or simply touching the hearts of others with their passion and commitment to the sport. During 2012 ASICS New Zealand will be asking runners 'Why they run'. We will be filming the responses and creating videos that celebrate the individual reasons why people run. The passion, commitment, endurance and rewards that drives a runner to run. Share yours with us today at whyirun.co.nz and you could get sponsored by ASICS

20339g285gThe new GEL-Kayano 18 stays true to its legendary lineage, improving upon its famous ride with technically advanced features in two new exciting stories for 2012: A new faster, lighter upper construction and a newly designed Dynamic DuoMax for improved platform comfort.GEL-KAYANO 18RUNNING (STRUCTURED CUSHIONING)KEY FEATURESUpper. Clutch Counter for improved fit,. Asymmetrical Lacing System with Discrete Eyestay technology for enhanced fit.. Dual PHF system in the rearfoot for a more customised fit.. Ortholite sockliner gives even more cushioning and comfort to the wearer.MIDSOLE. Dynamic Duomax for a smoother, supportive ride.. Large rearfoot visible GEL with 'shear deformation' grooving to reduce impact from ground reaction forces.. Forefoot GEL with twist environment under the 1st metatarsal.. Gender Specific Cushioning in the forefoot for women to give added comfort for the lower body mass female wearer.OUTSOLE. AHAR+ in the rearfoot pods for added durability.. AHAR Ride+ blown rubber forefoot for increased cushioning and smoother ride.. New full length Guidance Line in for added efficiency through gait.CUSTOMER PROFILE / WHO IS IT FOR?The new GEL-Kayano 18 will feature the latest evolution in structured cushioning support from ASICS, introduced in new Dynamic DuoMax technology. Fans of the GEL-Kayano series will enjoy the same level of support provided by the original DuoMax but will rejoice at the now smoother, more comfortable ride provided by this technical update. This evolution of DuoMax recognizes that each IGS component works best when it can function with the foot, demonstrated by its new dynamic, multi-ridged shape and lowered position below the topline. This new feature eliminates the feeling of the DuoMax structure against the foot and makes room for the technical addition of Soft Top DuoMax, enhancing platform comfort with gender-specific densities (a firmer 53 degree Solyte layer for men and a softer 48 degree Solyte for women). Because the amount of heavier midsole material is reduced, new Dynamic DuoMax also contributes a significant weight savings over its predecessor.Also new to the GEL-Kayano series is the introduction of the Clutch Counter System. This feature removes the traditional internal componentry and replaces it with an exoskeletal heel counter. The Clutch Counter System provides a more comfortable, heel fitting environment while decreasing potential for friction or irritation. NEW CCS ANTI-GRAVEL TONGUE ICEWALK ARCH SUSTAIN AHAR AMFIT WIDTH CUSHIONING VENTILATION OTHER LIGHTWEIGHT STABILITY DURABILITY FITDiscreet Eyestay LacingPersonal Heel Fit SystemHeel Clutching System3MComfordrySolyte 55/45GEL FrontSoft Top DuoMax (W)Dual Density Midsole+3 Midsole (W)GEL RearAHARGuidance LineAsymmetrical Lacing DesignBiomorphic FitSolyteSpace TrussticGender TrussticGender Specific CushioningAHAR Ride +