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3CATEGORY DESCRIPTIONSWelcome to the ASICS TECHNICAL PROFILE catalogue for Jan - June 2012. This publication serves to inform retailers, medical professionals and consumers about the exciting ASICS range for the coming season. Selecting the correct product solution for the wearer can make all the difference. In this edition you will find our product objectives, consumer profiles, significant design features and technology updates. Athletes have different needs and require different shoes that better suit their style or technique. We have sub categories for both our walking shoe and running shoe ranges.INTRODUCTIONWALKINGFITNESSFA category of walking shoes with a high level of technology and an emphasis on cushioning, stability and performance for the serious fitness walker.HEALTHHA category of walking shoes specifically developed for people with Diabetes that recognises Diabetes New Zealand footwear criteria.COMFORTCA category of walking shoes with a high level of technology for superior comfort for the walker on their feet all day long.TRAILTA category of walking shoes with a high level of technology for superior comfort, cushioning and safety for the outdoor enthusiast.RUNNINGSTRUCTURED CUSHIONINGSA category of shoes with a well balanced blend of cushioning and stability.CUSHIONINGCA category of shoes with an emphasis on cushioning and flexibility, for runners with relatively few biomechanical problems.MAXIMUM SUPPORTMA category of shoes with a relatively high degree of support and cushioning technologies, blended to enhance the natural motion of the foot.TRAILTA category of shoes for comfortable and safe 'on-and-off-the-road' running, with a focus on traction, flexibility and protection from the elements.CONTENTSPARTNERSHIPS6SEASON HIGHLIGHTS7WALKING82012 INNOVATIONS14WHY I RUN17RUNNING18RACING30AYAMI31COMFORT RIDE33CROSS TRAINING36NETBALL41NETBALL WEAR FACTORS42TENNIS46INDOOR46SPORTS AWARDS47KIDS48HOCKEY52FOOTBALL54OUR ATHLETES58IGS16

TECHNOLOGY DESCRIPTIONSSTABILITYSPEVA LASTING 65Employs 65 degree hardness SpEVA Lasting material for firmer, more stable platform feelSOLYTE LASTING 45Employs 45 degree hardness Solyte Lasting material for soft platform feelDUOMAXA dual-density midsole system positioned to enhance support and stabilityDURABILITYSOLYTE LASTING 55Employs 55 degree hardness Solyte Lasting material for soft but stable platform feelDUOTRUSSImproves arch support and torsion stability with dual-hardness system softer on lateral sideAHARASICS High Abrasion Resistant rubber on the outersole. Helps cut down on excessive wearSOLYTE LASTING 65Employs 65 degree hardness Solyte Lasting material for firmer, more stable platform feelDYNAMIC DUOMAXAn upgrade of the current DuoMax system by distributing local pressure proportionally to increase stability while providing improved comfortDURASPONGEA blown AHAR rubber compound engineered for enhanced cushioning and durability in forefootVENTILATIONGENDER SPECIFIC TRUSSTICRecognizes the normal periodic changes in the shape of the woman's arch and provides for the controlled deformation of the arch into the space within the systemPGUARDReinforced compound attached to forefoot providing increased durability and protectionAIR CYCLE VENTILATION A new system which improves and flows air circulation inside the shoeGUIDANCE LINELongitudinal groove that decouples tooling along the line of progression for enhanced gait efficiencyRHYNO SKINAbrasion and tear resistant synthetic leather for increased upper durabilityANTI-GRAVEL TONGUEGusseted construction prevents debris from entering the shoePROPULSION PLATESpecial hardened unit placed in forefoot for more efficient propulsion phaseFITCOMFORDRY SOCKLINERProvides cushioning performance and anti-microbial properties for a cooler, drier, healthier environmentSOFTTOP DUOMAXEmploys a thin, softer layer that sits on top of main stability component in midsole for comfortASSYMETRICAL LACINGAnatomically correct lacing environment that reduces irritation and provides increased comfort and fit (AAC: A L Design)GILLED MESHA specialised mesh placed strategically on the upper allows for improved airflow and breath abilitySPACE TRUSSTICThis midfoot stabilizer creates a cushioned pocket between the trusstic device and the midsole, allowing for controlled midsole deformation and more efficient foot functionBIOMORPHIC FITUpper technology involving flex points over areas of highest buckling to improve fit, reduce loadingMAGICVENTILATIONVented midsole and outsole minimizes weight and maximizes breath abilitySTABILITY CRADLEReinforced EVA component contoured to provide medial and lateral stabilityBUNION WINDOWSoft synthetic area on the medial forefoot, reducing the risk of irritationSPACEMASTERARCH SUSTAINAHARAMFITANTI-GRAVEL TONGUE