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37GEL-BLUR33COMFORT RIDEThe Gel-Bur33 is an exciting new development by ASICS, designed as a lightweight trainer, ideal for those looking to use for a low intensity work out or for any training purpose. An ideal compliment shoe to vary your training/workout.CUSTOMER PROFILE / WHO IS IT FOR?This trainer is designed for the wearer who enjoys cushioning, flexibility, and the comfort of a breathable mesh upper.KEY FEATURESUpper. PHF and Comfordry sockliner. Open mesh, breathable upperMidsole. Solyte midsole. Rearfoot gel. Slip lastedOutsole. AHAR+ outsoleNEWMEDIALSOLELATERALMEDIALSOLELATERALSOLELATERALWIDTHStandardCCSCUSHIONINGGEL (Rear) ANTI-GRAVELVENT TOINLGUAETIONComfordy SocklinerICEWALKOTHERReflectivity LIGHTWEIGHTSolyte MidsoleARCH SUSTAINSTABILITY Guidance LineAHARDURABILITYAHARAMFITFIT PHF

COURTRUNNING80%80%20%20%COURTRUNNING38WHAT'S YOURACTIVITY SPLIT?CROSSTRAININGCOURTRUNNING80%80%20%20%COURTRUNNINGIs it for court use? Or is it for running use? While the former needs a shoe that is capable of taking movements in many directions, the latter is forward motion oriented which makes lateral and medial reinforcement less important.At ASICS we work with the 80/20 principle. Put simply, the shoes have either been developed 80% for court usage or 80% for running. The consumer can work out which aspect is most applicable for their activities and choose a shoe accordingly. The wearers' "Activity Split" was the major focus in development of ASICS' cross training shoes.The terminology of the category of cross training is somewhat deceiving. To achieve a perfect shoe it must really be developed under one or two basic principles of consumer usage.