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8"A natural fit" says Paul J Fleet - President Australasian Academy of Podiatric Sports MedicineIn 2012, we continue our proud association with Podiatry New ZealandASICS New Zealand's shoe development story is one of extraordinary partnerships with New Zealand's elite athletes; leading sports physiotherapists, podiatrists, scientists and various New Zealand Universities. Our partnership with Podiatry New Zealand is an assertion of ASICS' pursuit of excellence and commitment to developing the best and safest sport specific athletic footwear for everyone who participates in sport and healthy physical activities.AAPSM (Australasian Academy of Podiatric Sports Medicine) provides a common organisation representing Sports Podiatrists in Australia and New Zealand. Prescribing and examining qualifications of members who apply for Fellowship of the Australasian Academy of Podiatric Sports Medicine Inc. They encourage research in the area of musculoskeletal pathomechanics, biomechanical analysis and orthotic control as applied to the athletic community and also the accumulation of statistics in the area of sports medicine in order to develop sound methods of prevention and treatment of sports injuries. They also have a major participation in the annual Conference of Science and Medicine in Sport to disseminate current knowledge to the profession, allied professions, and those engaged in treatment of amateur, professional, or individual athletics.Every Sports Podiatrist has a reliance on shoes as an integral part of therapy and with it the need for information, product knowledge and regular updates from technical footwear advisors is vital for our ongoing broad knowledge base, as a group we understand the Importance of the Inclusion of a review of each patient's footwear and prescribing of correct design features for specific sports application shoes in any effective treatment plan.ASICS and AAPSM, the "shoe people" and the "foot people" seems a natural fit and we are very happy to be associated with long term supporters of sports medicine research and Sports Podiatry knowing these people have direct input into design and Australian specific input into the world design only enhances our want to be involved with this shoe company. Most major brands have tech reps which pass through our practices on a regular basis updating us on model changes and new features, they sponsor major sporting teams throughout the country, but one brand does something different and that is support research into not just lower limb sports medicine but cutting edge research into areas not traditionally associated with a sports shoe company and in general terms this makes ASICS philosophy of "A Sound Mind in a Sound Body" a truth that no amount of TV adverting time or big name sponsorship can bring as credibility to sports medicine professionals . The support ASICS gives AAPSM' is for continued education in sports science and medicine, building better Sports Podiatrists.Shoes featuring this symbol are recommended by Podiatry New Zealand for their technical performance, fit and comfort. Australasian Academy of Podiatric Sports MedicineWe continue our successful partnership with PNZOUR PARTNERSHIPS46TH2012

9SEASONHIGHLIGHTSGEL-CARDIO ZIP 2The new Cardio Zip 2 sees a complete new upper and midsole/outsole design. The upper utilises a zip construction on the medial side in conjunction with a tradition lacing system. The zip closure allows for an easier entry and exit from the shoe.GEL-3030The GEL-3000 series has rapidly become the industry's favourite shoe for those who need more support, particularly in the later stages of gait. The GEL-3030 boasts an improved forefoot cradle and a greater number of lateral forefoot flex grooves both of which help the foot to resupinate during propulsion.GEL-DS TRAINER 17The GEL-DS Trainer 17 continues to meet the needs of runners looking for a supportive, yet lightweight trainer. Guidance line helps the foot maintain and efficient path through the gait cycle while the upper features the Clutch Collar system for a comfortable and secure rearfoot fit.GEL-NEO33The GEL-Neo33 is an exciting new development by ASICS, designed as a lightweight trainer, ideal for those looking to use for a mid intensity work out or for any training purpose. A Guidance Line is incorporated to centre the foot's line of progression, ideally reproducing a consistent load transfer at propulsion.GEL-BLUR33The GEL-Bur33 is an exciting new development by ASICS, designed as a lightweight trainer, ideal for those looking to use for a low intensity work out or for any training purpose.This lightweight trainer is designed for the wearer who enjoys cushioning, flexibility, and the comfort of a breathable mesh upper.GEL-NETBURNER 14The exciting new GEL-Netburner 14 sees a new, faster, sleeker midsole with toe pitch more like that of a running shoe.A complete gender story is told with the Netburner 14 with the addition of Plus 3 to compliment soft top DuoMax and gender specific cushioning.Also available in a junior model.LETHAL TIGREOR 5 ITThe new Lethal Tigreor 5 features a totally new outsole for the hard ground model. The new moulded outsole has a better grip /release and with a 2 density Solyte polymer outsole. Not only is the boot lighter but the rearfoot is stable and torsionally strong, with a lateral wrap around the heel while the forefoot is flexible for instant response.GEL-KAYANO 18The 18th version of ASICS' flagship Structured Cushioning model continues to offer top of the line technology while maintaining the classic ride and comfort that has made the series an icon.P12P32P18P34P19P45P20P56